If you were promised food for life for changing your name to the brand name of a product, would you do it? Well nearly 10,000 “Subway” sandwich fans said “yes” in just 96 hours.
“Subway” revealed that it has received an overwhelming response to its challenge and that thousands of people are willing and ready to legally and officially change its name to “Subway”if they are selected as winners.
Announced on July 26, the name change challenge entry period has been extended from August 1 to August 4. Subway will “name” the winner later this month.
The new “Subway” will enjoy free sandwiches forever and will receive money to reimburse legal costs and processing to complete the name change process.
This is not the first time that a super fan of the brand does something extraordinary to eat free sandwiches for the rest of his life. The empathy for Subway runs deep, especially when free snacks are up for grabs.
In 2022, a superfan camped out for two days to get a foot-long tattoo of the Subway Series logoin exchange for free food from the franchise for the rest of its existence.
In its latest earnings report, Subway mentioned that it has achieved 10 consecutive quarters of positive sales: “Over the past two years, we have made steady progress in all areas of our business, driving impressive sales results and positive change for our franchisees and guests,” said John Chidsey, Subway CEO.
“The strong sales momentum of the first half of 2023 is setting the tone for another banner year for Subway and our franchisees,” added Chidsey.
As one of the world’s largest quick-service restaurant brands, Subway serves sandwiches, wraps, salads and bowls to millions of customers in more than 100 countries and territories at nearly 37,000 restaurants every day.
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