- Adidas launches special campaign for women
- The campaign is called Watch Us Move
- The film is 50 seconds long
The 50-second film was uploaded to the company’s official YouTube channel on February 25. It has received over one lakh views so far. Miss World Manushi Chillar, squash player Deepika Pallikkal and boxer Nikhat Sareen started the campaign in India. Through their journey, they explain how they have broken down traditional models and inspired young people across the country.
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The film is about women of different races and ethnicities. “Every woman has her own perspective on progress, women who choose their own paths and put forward each step but have to go through many different places and different advice.
Many people have to listen to what to do, how to look, and who to be. But the company is correcting such misconceptions through its Watch Us Move campaign. Adidas senior director Sunil Gupta says the company aims to inspire girls to break free from these prejudices.