Based on the epic Ramayana, this movie is releasing worldwide on the 16th of this month. Until now, the scenes of Ramayana have been watched by the Indian cinema audience in the form of various movies. However, director Om Raut is trying to show the story of Ramayana again on the silver screen using the existing technology. Initially, there were criticisms and controversies on this movie, but now there is a positive response. ‘Adipurush’ pre-release event is being held on a grand scale in Tirupati today.
In this sequence, a decision taken by the film unit of ‘Adipurush’ attracted everyone. It showered them with praise. It has been announced that one seat will be reserved for Anjaneya in every theater where the movie ‘Adipurush’ is released. That is, Hanuman, who is a great devotee of Lord Rama, will certainly come to the theater to watch the movie ‘Adipurush’, the film unit believes. Hence, they are leaving a seat for him. However, some argue that this is all part of the film’s promotion.
To make devotional films more accessible to the audience, the directors and producers beat them with devotion. Some netizens are commenting on social media that similar campaigns have taken place in the past. A netizen named Pawan Santhosh, who is a Telugu language fan, has tweeted in detail about the promotion of this kind of devotional films. The ‘Adipurush’ team said that leaving a seat in every theater for Hanuman is not strange or strange. Some examples of such campaigns have been done in the past.
‘Devotion in film promotions is not a new thing today. Not a thing that goes away. In 1943, while the films ‘Balanagamma’ and ‘Bhakta Pothana’ were competing, thinking of what to do to attract the public, ‘Bhakta Pothana’ put a huge cut-out of Hanuman and wrote the name of the film as ‘Bhakta Pothana’ at the pedestal. It happened in Bangalore. People came in droves to see the huge cut out of Hanuman. Learned about the movie. The campaign was a super hit. He is the younger brother of the producer of Bhakta Potana. None other than Nagireddy, who later became a well-known producer in South India.
If Cut – The publicity about the movie ‘Rozulu Marai’ released in 1955 is going on in full swing. Distributors from Vijayawada are breaking new ground in film promotion. Then a story started circulating about how it all started. It was Vijayawada.. A woman wearing a red saree and wearing a big butt got into a rickshaw from the ‘Rozulu Marai’ movie theater after the night play. The rickshaw where he should get down is near the hill (ie Indrakiladri). She was not in the rickshaw until she was taken to the hill. If you see it is going over the stairs.
The rickshaw said if he asked her for money, look in your turban and left. If you look at the turban, there is a gold glass and ten rupees. The story goes that the rickshaw man understood that she was none other than Ammavaru. The campaign in newspapers and pamphlets saying ‘Kanakadurgamma who came down from the hill and saw the days have changed’ helped the film’s success.
From ‘Sri Venkateswara Mahatmyam’ (1960) to ‘Annamayya’ (1997), idols of Venkateswara Swamy were placed in theatres. If ‘Srivenkateswara Mahatmyam’ movie theaters collected hundi money at a record level, all of it was given to TTD. Similarly, for Ammoru movie, Ammoru idols appeared in theatres. Apart from that, aartis were also performed in theatres. I myself have seen the set-up in theaters for films about snake goddesses (for example ‘Devi’).
Therefore, Om Raut.. It is not strange or strange that a seat will be kept vacant for Hanuman in the cinema theater of ‘Adipurush’. This is the way to promote Bhakti movies!’ Pawan Santhosh gave a huge explanation.