Member of the Sharjah Sports Council and Chairman of the Media and Digital Transformation Committee of the Council, Engineer Adel Saleh Al Hammadi, stressed the necessity of expanding and integrating the sports identity document for clubs and sports institutions to include the ethical and behavioral aspect in dealing with different groups of society, which will reflect positively on the development of sports in an integration with other digital identity components. audio-visual and color nutrients.
This came during a training workshop entitled “Digital Sports Identity” held at Al Qasimia University the day before yesterday, and organized by the Sharjah Sports Council, and targeted media professionals concerned with sports clubs, football companies, specialized clubs and the Women’s Sports Foundation in the smiling emirate.
Al Hammadi, who presented the workshop, praised the continuous support of His Highness the Ruler of Sharjah and the attention he gives to sports media, in line with his lofty directives; The Sharjah Sports Council, headed by Issa Hilal Al-Hazami, gives this aspect constant attention and care, given the essential role of the media in promoting and developing sports.
Al Hammadi also expressed the importance of appropriately representing the sports identity by officials, employees, players and cadres of sports teams, which will reflect positively on the reputation of our sport and the level of motivating community members and the public to practice various sports and support sports teams.
He stressed the need to adhere to the terms of the clarified identity, which seeks through its cultural and sports efforts in all its forms to pour into one vision and common goals that reflect the directions of the ruler of the smiling emirate and his interest in practicing various sports in a healthy climate and an attractive environment that establishes a generation of talented who constitute the nucleus of future champions, competitors in tournaments and representatives The emirate and the state have the best representation in local, continental and international tournaments.
The topics of the workshop included the presentation of various models and frameworks that illustrate the best way to represent the sports personality. The last paragraph of the workshop included presentation of important instructions that should be considered in the identity document, which included various visual, audio and digital uses, models and applications for proper and wrong uses.
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