300-350 crore deal
National media reported that Reliance Brands may offer 300 to 350 crores to acquire Alia Bhatt’s company. It is reported that the negotiations regarding the acquisition of the company have reached the final stage. The report also indicates that the agreement between the two parties will be signed within the next 10 days. The acquisition of Ed-A-Mamma will help the Reliance Group strengthen its presence in the children’s wear market.
Ed-A-Mamma was started in 2020. Children’s clothing was first introduced in the market. Later it launched teenage and maternity wear. Ed-A-Mumma products are marketed through e-commerce platforms such as Myntra, Ajio, Firstcry, Amazon, Tata Click and through its own webstore and retail store chain Lifestyle and Shoppers Stop. The company produces environment friendly products.
Reliance Retail Ventures Limited (RRVL) is the holding company of Reliance Industries’ retail ventures headed by billionaire Mukesh Ambani. Reliance Brands is a subsidiary of Reliance Retail Ventures. Reliance Brands is a company competing in the apparel, footwear and lifestyle product market.
Reliance Brands has partnered with many international brands and companies in luxury, bridge-to-luxury, high premium and high street lifestyle segments. A wide range of brands have partnered with Reliance Brands, including Armani Exchange, Burberry, Bally, Bottega Veneta, Canali, Diesel, Dune, Hamleys, Emporio Armani, Ferragamo, Gas, Giorgio Armani, Jimmy Choo, Kate Spade, Marks & Spencer and Michael Kors.