khaskhabar.com : Saturday, September 09, 2023 2:17 PM
New Delhi. Buoyed by domestic manufacturing, Apple iPhone is set to capture 7 per cent market share in the Android-dominated smartphone market in India this year. Latest data has revealed that the tech giant is ready to launch its flagship devices globally next week.
Apple iPhone shipments in the country grew by 68 percent (year-on-year) in the first half of this year.
According to data from market intelligence firm Cybermedia Research (CMR), Apple captured 6 percent market share in the Indian smartphone market and led the super-premium smartphone segment (priced between Rs 50,000 to Rs 100,000) with a strong market share of 63 percent. Made his dominance.
CMR estimates that iPhone 15 shipments will be around 65 percent in the launch quarter due to the ‘Make in India’ initiative.
Domestic manufacturing of iPhone in the country has increased significantly in the last four years.
Taking forward its manufacturing dreams in India, Apple maker Foxconn has started local production of the next generation of iPhone 15 faster than ever at its Sriperumbudur facility near Tamil Nadu.
A small set of ‘Make in India’ iPhone 15 units are likely to be exported to other countries within a short time of its global launch.
According to sources, other Apple suppliers in India such as Pegatron and Wistron (acquired by the Tata Group) will also assemble the iPhone 15 as soon as possible.
CMR expects iPhone shipments to grow 25 percent year-on-year with the iPhone 15 series.
The iPhone 14 series shipments in the country were about 58 percent and the iPhone 13 series about 23 percent in the launch quarter.
“Apple has enjoyed a positive growth trajectory in India in recent years, with sales of its older generation iPhones rising,” Prabhu Ram, head of CMR’s Industry Intelligence Group, told IANS. The upcoming iPhone 15 series is set to maintain this growth momentum.”
However, its success will depend on Apple’s ability to effectively manage any potential production challenges and shipment delays with the 15 line-up, and particularly the ‘Pro’ models.
The iPhone market momentum in India is driven by the sales of the previous generation iPhones. Apple is hosting its next big global product launch on September 12, showcasing the new iPhone 15 series lineup. The tech giant is also expected to announce the new Apple Watch at the event.
(IANS)
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