OpenAI, developer of ChatGBT, has highlighted the importance of using artificial intelligence in content moderation, saying it can improve the performance of social media companies by reducing the time it takes to handle some difficult tasks.
Despite the hype around generative artificial intelligence, companies such as Microsoft and Alphabet (which owns Google) have not yet made a profit from this technology, which is pouring billions of dollars into it in the hope that it will have a significant impact on various sectors.
OpenAI, backed by Microsoft, said GPT-4, its latest model of the popular AI program, can cut content moderation time from months to a few hours while ensuring more consistent classification.
Content moderation can be a daunting task for social media companies such as Meta, Facebook’s parent company, which works with thousands of content moderators around the world to prevent harmful content such as pornography and images of extreme violence from appearing in front of users.
“The content moderation process is inherently slow and can lead to psychological stress for moderators,” OpenAI said. She added that with the use of the new model, “the process of developing content policies and making them appropriate (to user preferences or behavior) will be reduced from months to hours.”