Lipstick Index (Lipstick Index) which came to light 21 years ago..
The term lipstick index was first used during the 2001 financial crisis. Despite the uncertain conditions in the economy, lipstick sales increased significantly in the winter of that year. Seeing those sales, Leonard Lauder, chairman of the Estee Lauder Company, launched the Lipstick Index for the first time. He said that when there is a slowdown and crisis in the economy, women are unable to spend money, so they buy only cheap products like lipstick. It is said that this will not have a big impact on their financial wealth.
Also, during the economic slowdown of 2008-09, the Foundation Index came to the fore. Women have discovered the secret to glowing skin without spending much on beauty products.. only through foundation. The foundation market was very strong at that time. Bought only the foundation without spending much on anything else. They tried to look attractive through the foundation. With this, Foundation Index came to the fore at that time.
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Presently the perfume index (Perfume index)..
After the corona Pandemic.. many economists are talking about the perfume index. After the pandemic.. the sales of perfume or hair beauty products have gone up a lot. Sales of these items have increased rapidly in essential items. It tells how the behavior of consumers is. Currently the sales of makeup products are increasing. Compared to other premium products.. the sales of lipsticks have increased.
Hair color is also a sign.
The sale of hair care products is one such indication. During this period of financial instability.. the sales of other premium brands of hair color increased. L’Oreal sales increased. Economists say that women want to look beautiful by applying color without going to the salon. Due to this, the demand for these products is increasing. Sales of hair oil products have also skyrocketed.
All these suggest that people can make do with low expenses at home without having to spend a lot of money. According to the sales of these products.. these terms are used by economists. Analysts said that these show the true nature of financial systems.
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