The basis of advertising strategies is human psychology. A person buys a product because he needs it. So if you want to buy a thing you must feel that you need it. Once you get that feeling, you look at the price. Then the guarantee and warranty will be investigated. You will check whether the product is worth the money you paid. When all these are combined, the wallet is opened to buy the item. Advertisements have the heavy responsibility of getting the customer to that point.
It can be said that human thinking is the enemy of business. If you have time to think, sometimes logic will kick in and you may abandon or postpone the decision to buy. Two of the most used words in advertising come to the aid of business here. They are YOU and NOW. The word you captures the customer. The word now does not allow you to think. Part of this is saying that the offer is now over, you can buy it quickly, and there are only two stocks left.
Brilliant images of products are an important part of advertisements. The look, feel and presentation of the product is after professional research. It can be said that even the conditions that are said to be applicable are being deliberately hidden.
Taking one get one free and giving cash backs is the way companies ensure profit.
Once a product has a sense of need, the next step is to please the human eye. That is why products come dressed in front of you along with advertisements. Every business is trying hard to stand out in the world of fierce market competition. The advertising sector can play a big role in this.