Media group Axel Springer, owner of sites including Business Insider and Politico, is teaming up with OpenAI, the company behind ChatGPT, in a first-of-its-kind deal that will provide news summaries in queries to the artificial intelligence (AI) chatbot, they announced. companies this Wednesday (14).
When users ask ChatGPT a question, the robot will deliver summaries of relevant articles from brands owned by Axel Springer, which also owns the newspapers Bild and Welt.
These summaries will include material from texts that would otherwise require subscriptions to read. Responses will cite the outlet as a source and will also provide a link to the full news story.
Summaries will be available on ChatGPT as soon as the article is published, so breaking news is part of the user experience, according to Tom Rubin, head of intellectual property and content at OpenAI.
The media conglomerate’s content will begin appearing in the first quarter of 2024, Rubin said.
Axel Springer’s content will have a “favorable position” in ChatGPT search results, with the aim of boosting traffic and subscription revenue for the outlets, according to a person familiar with the matter.
OpenAI will also pay for the Axel Springer content it uses to train the large language models that power ChatGPT. This content includes archived material, Rubin said.
The companies did not disclose the financial terms of the agreement, which is valid for several years and is non-exclusive, according to Rubin.
“We want to explore the opportunities of AI-powered journalism — to take the quality, social relevance and business model of journalism to the next level,” Mathias Doepfner, chief executive of Axel Springer, said in a statement.
The partnership is the second between OpenAI and a major news outlet. In July, OpenAI reached a deal with the Associated Press in which the AP licenses part of its news archive to the Microsoft-backed technology company.