Recent photographic material circulating on the Internet shows a Costco employee scanning an associate’s card at a warehouse in Issaquah, Washington, which It aroused the curiosity of customers.
The fact is, Costco is testing a new way to keep non-members out of its stores, and this was confirmed by retailer USA TODAY, revealing that several locations “They are scanning Costco membership cards at the entrance“.
According to the store, it is an effort to improve your customers’ experience.
“This test aims match members with their cards at the door before purchasing for a better member experience,” Costco said in a statement to USA Today.
Measure “Speed up the entry and checkout process“Explained Costco CFO Richard Galanti. “That’s what we believe and we’re going to put it to the test.”
To date, Costco members show their membership card at store entrances, and then the card and customer ID are scanned at checkout. Adding new ID checks at store entrances, The need to provide them at checkout again will be eliminated.
Costco is restricting membership lending and sharing with stronger measuresas they are key to the company’s business model, since they represent an important source of income for the retailer.
According to the company’s 2023 Annual Report, membership fees generated $4.6 billion from around 128 million members.
That amount represented a 8% increase compared to the previous year and the company reported a 90% renewal rate.
Costco memberships are $60 for Gold Star and Business members and $120 for Executive members.
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