Motorola has appointed Daniela Idi as Marketing Director for the EMEA region. Daniela comes from Lenovo, where she has worked since 2020 as Director of Territorial and Consumer Marketing for EMEA and Global Director of Premium Consumer Marketing. Idi brings extensive experience to the role, having leveraged Lenovo’s consumer marketing proposition, generated exceptional value for the company, and accelerated the company’s growth across its product and service offering.
In her new position, Daniela Idi will play a decisive role in improving the company’s strategic business trajectory, offering brand value to its clients and collaborators, and developing the brand’s commercial ambitions. Motorola confirms its growth path in EMEA, where it expects to grow as the company completes fiscal 2024 and looks ahead to fiscal 2025 to consolidate your market share position on all fronts.
Before Lenovo, Daniela worked with multinational companies in both the fashion and luxury segments (LVMH Group, Coty Inc, Luxottica Group) and, more recently, in the technology sector, where since 2016 she worked on the development of approaches marketing strategies in the PC and smartphone categories.
“I am delighted to join the Motorola EMEA marketing team at such a crucial time in the brand’s journey,” said Idi. “Having watched Motorola’s success over the past four years from my role at Lenovo, I believe the brand is best positioned to continue its growth trajectory, with a stellar selection of devices, an industry-leading innovative approach and unique collaborations such as the one with Pantone Color Institute.
Motorola is part of Lenovo’s Smart Devices Group, a global operation comprising its PC and Smart Devices business unit and its Mobile Business Group. Its portfolio of products, solutions, software and services ranges from PCs and smartphones to intelligent collaboration and augmented and virtual reality (AR/VR) solutions.