Dating apps in Japan: Tokyo: In Japan, people are now resorting to dating apps instead of marriage counseling agencies. The number of bankruptcy filings in Japan rose to record levels last year. A total of 11 marriage agencies in the country filed for bankruptcy last year, with another 11 suspending operations or disbanding, the Mainichi newspaper reported. This is a record for the service, which traditionally helps people find their partners and tie the knot, according to data published by research firm Teikoku Database.
This trend has been attributed to declining birth rates in Japan and people marrying later, but dating apps are seen as the deciding factor. According to a survey by Meiji Yasuda Life Insurance in November 2023, one in four couples who got married last year met using a matching application. A similar number, it was claimed, were married people whom they met while working.
The report said the marriage counseling industry is trying to attract new clients by offering services such as online interviews and wedding parties. However, Teikoku Databank reports that it is difficult for them to differentiate themselves from other companies with basic services, and it is very easy to fall into competition based on price alone. High advertising costs are putting pressure on companies’ business. Meanwhile, dating apps are looking for ways to gain even more market share, including focusing more on privacy, which marriage counseling services typically pay more attention to.