But following this, a sub-committee of the Commission on Child Rights has asked the company to withdraw Bonvita’s misleading advertisements, packaging and labels. The company owned by Mondelez International, however, responded that the video was unscientific. Cadbury is the parent company of Mondelez International. The Child Rights Commission has asked the company to provide an explanation or report on the matter within seven days.
But after Mondelez India sent a legal notice, the influencer who posted the video, Revanth Himatsinka, removed the video from all platforms. But it has already garnered 1.2 crore views and has gone viral on social media.
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The Child Rights Commission said it received a complaint that Bonvita claims to be a health drink that improves the growth and intellectual development of children. But the debate is now whether high amounts of sugar and other substances can affect children’s health.
The Child Rights Commission has issued a notice to Deepak Iyer, India head of Mondelez International. Labeling, packaging and advertisements of the company’s product are misleading to the public.
The Commission also alleged that the labeling and packaging of the product did not include correct information about the ingredients used in Bonvita. It asked Mondelez India to review, withdraw and remove all misleading advertisements and packaging. But the company claims that Bonvita’s formula is scientifically formulated following strict quality standards.