His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, affirmed the adoption of a sustainability approach in all areas of sports work, following the approach of rational leadership, and in implementation of the directives of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, who announced the selection of the year 2023. years of sustainability.
His Highness said, “The choice of His Highness the President of the State in 2023 as the Year of Sustainability, under the slogan (Today for Tomorrow), embodies the state’s approach and the vision of its wise leadership in various aspects of life, foremost of which is securing the future of future generations, through comprehensive initiatives in all fields, including sustainability and preservation.” We will work to implement the directives of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, in promoting sustainability in the sports sector, to contribute to leaving a great and rich legacy for future generations, and to strengthen the country’s leading position in the field of humanitarian initiatives, and to preserve the lives of peoples.
His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum also affirmed that the year 2023 will also be a distinguished year in terms of performance and launching initiatives, and will witness greater achievements at the level of gross domestic product, and the launch of initiatives aimed at strengthening the position of sport in Dubai’s society and economy, and strengthening the position of Dubai is on the global sports map, as it is at the forefront of the preferred global destinations for hosting international tournaments, events and training camps, after the year 2022 witnessed the achievement of many organizational successes and growth in the level of the sports sector’s contribution to Dubai’s GDP, as well as in terms of the number and level of international sporting championships and events. And the local, which was organized and which witnessed the establishment of new tournaments, was launched strongly from Dubai to the world, including the Dubai Super Cup Football Championship, in which Liverpool, Arsenal, Milan and Lyon participated in its first edition, and the World Tennis League Championship, which participated in its first edition in Dubai 16 One of the most important male and female players in the world, and His Highness directed to increase the number of events that are organized to 500 events annually, and to continue the increase to reach 1000 events annually, in implementation of the directives His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.
This came during His Highness’s presidency of the first meeting of the Dubai Sports Council Board of Directors for the year 2023, which was held at the Council’s headquarters, in the presence of the Council’s Vice-Chairman, Mattar Al-Tayer, and a member of the Board of Directors, Lieutenant General Abdullah Khalifa Al-Marri, and members: Hala Youssef Badri, Sami Al-Qamzi, Moza Al-Marri, and Saeed Hareb. , Secretary General of the Council, and Nasser Aman Al Rahma, Assistant Secretary General of the Council, where the Council approved the new strategic plan of the Council for the period 2023-2033.
His Highness said: “We have adopted the new strategic plan, which enhances the role of the sports sector in achieving the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the Dubai Economic Plan D33, and enhancing Dubai’s readiness to lead the future and continue the path of success.” And excellence and achievements in all fields, foremost of which is the quality of life, sustainable economy, and the attractiveness of Dubai as an incubator for talents and projects and a meeting place for the world. Starting from 2023 to 2033, we will continue to achieve more positive results and growth for the sports sector in Dubai at all levels, including doubling the contribution of sports to Dubai’s GDP, attracting more international tournaments and events, increasing the number of participants in community and competitive events, and introducing new Events, and launching initiatives that keep pace with the growth and development witnessed by all aspects of life in the UAE in general, and Dubai in particular.
His Highness added, “The plan, which extends from 2023 to 2033, aims to achieve significant growth in the sports sector, during these years its outcome will be: increasing the contribution of sport to the GDP from 2% to 4%, managing and organizing 3000 international, regional and local sports events, and hosting more than 1000 An international sports camp, increasing the percentage of organized sporting events with the support of the private sector to 90%, and other achievements that will have the greatest impact on achieving the great goals of the Council in managing and developing the sports sector in Dubai.
His Highness also directed the development of incentive measures, in cooperation with the Knowledge and Human Development Authority in Dubai, and the Dubai Health Authority, and the launch of an award granted to schools that apply best practices to preserve student health and prevent diseases, by adopting the approach of sports and physical activity, and other measures during study periods. .
Mansour bin Mohammed:
“Our goal is to align with the Dubai D33 plan, and to enhance Dubai’s readiness to lead the future.”
“The 2023-2033 plan aims to increase the contribution of sport to the GDP from 2% to 4%, and to manage and organize 3,000 events.”
“Incentive measures in cooperation with the Knowledge and Human Development Authority and the Dubai Health Authority.”
initiatives and programmes
The strategic plan includes many initiatives and programs that have been developed to keep pace with developments taking place in Dubai and the world. At the forefront of these initiatives are:
■ Sports Accelerators Program: which aims to support and enhance the role of companies operating in Dubai in creating the sports future and organizing sporting events.
■ Community Interactive Sports: Establishing a specialized and advanced sector, in line with the establishment of smart stadiums for widespread community sports, in cooperation with the private sector.
■ Investment Opportunities Directory: which provides investors with all the information and opportunities they need to enhance their contributions to the sports sector in Dubai.
■ Regulatory Incentives: It is a package of possible regulatory incentives that the Council, in cooperation with the relevant government departments, presents to companies organizing sporting events and investors, to create an investment-friendly environment.
■ Sports tourism: by activating activities, programs and events that contribute to the promotion of sports tourism, which is linked to world-class sports facilities and stadiums, Dubai beaches, the “The Most Beautiful Winter in the World” campaign, the “Dubai Destinations” campaign, and the Dubai Countryside and Wildlife Development Plan.
■ Sports Talents: Launching a program to attract and develop sports talents, motivate and encourage young athletes to develop their careers in the field of sports.
■ Commercial model for sports clubs: Developing a model for clubs that achieve financial returns, promoting the adoption of a commercial mentality, diversifying sources of revenue generation, and granting independence and responsibility to sports clubs.
■ Sport for Change: An initiative to promote the role of sport as a soft power.
5 key drivers, programs and new initiatives for sport
The new strategic plan approved by His Highness, Chairman of the Dubai Sports Council, includes many goals, objectives and initiatives centered through five engines to achieve the goals and future vision, which are:
1 Creating the future of sports, through a careful analysis of reality, and creating solutions to create the future of sports, including (digital sports, metaverses, and artificial intelligence).
2 A sustainable economy and a global sports destination, by increasing the contribution of sport to the annual GDP, and consolidating Dubai’s position as a global sports destination.
3 Dubai Sports Pulse Wherever You Are.. It aims to enable all members of society to participate in sporting activities throughout the year, including the elderly, women and people of determination.
4 Sports excellence and achievements, by providing the ideal environment to attract and attract talented people, and achieve sports excellence and achievements in all fields.
5 Institutional work system and effective governance, through the development of an integrated and interconnected digital institutional work system that guarantees comprehensive governance of the sports sector.