Emirates has announced the renewal of its partnership with Portuguese club Benfica for an additional five seasons, extending their close cooperation until 2029.
Emirates and Benfica have been partners since 2014, and a year later, the airline strengthened its partnership with the club by prominently displaying the Emirates logo on the front of the Portuguese giants’ red jerseys. The new contract, the longest and most significant in Benfica’s history, reflects the shared commitment of both the airline and the club to take their partnership to new heights, with Benfica’s players’ jerseys now bearing the Emirates logo “Fly Better”.
“The new agreement underscores Emirates’ commitment to supporting football and its fans around the world,” said Boutros Boutros, Executive Vice President, Marketing, Brand and Corporate Communications, Emirates. “The extension of our partnership with Benfica strengthens our association with one of the most successful clubs in European football history, and enhances the experience for fans in Portugal and around the world.”
Benfica, known for its record-breaking achievements and a fan base of over 50 million fans, is a dominant force in Portuguese football, with 86 trophies to its name, including two European titles. The club is a regular participant in the UEFA Champions League and is set to compete in the FIFA Club World Cup in 2025.
Benfica President Rui Costa said: “We are delighted to extend our partnership with Emirates, a brand that embodies excellence and ambition. This renewal confirms the success of our collaboration over the past years and our shared vision for the future. Together we will continue to achieve greater successes.”
Emirates’ comprehensive sports sponsorship portfolio includes partnerships with some of the most prominent European football clubs, such as Arsenal, AC Milan and Real Madrid, in addition to other prestigious clubs and tournaments.
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