For most it is an unknown company, but the Font Salem name has become one of the largest companies in the food sector. Of Valencian origin and founded at the end of the last century, it has become the main supplier of drinks and soft drinks to food giants such as Mercadona, El Corte Inglés or Lidl.
And after closing the 2022 academic year with a turnover of 457 million euros, the brewing giant Estrella Damm, has taken the step to absorb it two decades after its approval. This operation has already been approved and both The Commercial Registry and the beer brand have confirmed it.
The company had headquartered in Salem until -where its main factory is located- until it recently decided to establish it in Barcelona. According to information from the company, the more than 500 people who work in its factories – they also have factories in El Puig, Asturias and Portugal– They are not in danger despite the merger.
The story of Font Salem is one of those that experienced a before and after after its purchase by Estrella Damm, when in addition to trading and manufacturing soft drinks and water, He also began focusing on beers.
Why is Font Salem not known nationally?
One of the most common questions regarding its existence is why it has never been a nationally known company like many others can be. despite having enormous economic benefits.
The answer is that, in recent years, its main work has focused on producing white label drinks for huge chains. such as Mercadona, Eroski or El Corte Inglés, as we have previously mentioned. These, in turn, give them different names, such as Hacendado, Freeway, etc.
This definitive step forward carried out by Estrella Damm has been seen as a very positive strategic move in the market, since it is expected to represent a significant increase in the company’s turnover and even more so if the sales obtained in the last two years are taken into account. (368 and 457 million), with net profits of 28 million euros during the last year.