Facebook, Instagram to soon make checkout experience mandatory at stores

San Francisco. Meta (formerly Facebook) has announced that it will be phasing out onboarding of new shops without checkout on Facebook and Instagram.

“Starting April 24 next year, shops on Facebook and Instagram will no longer be accessible without checkout,” Meta said in a blogpost on Thursday.

This means that shops that direct people to an e-commerce site to complete a purchase instead of allowing them to shop directly through Facebook or Instagram, or shops that have checkout over messaging, are no longer accessible in the US. Will be

However, the company said that these 21 international markets – Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Businesses based in the UK and Ukraine will continue to use Facebook and Instagram shops without checkout enabled until further notice.

These changes show that Meta is putting more emphasis on its checkout experience, with a focus on becoming the exclusive provider of checkout services for both Instagram and Facebook shops.

In addition, the company has announced that some businesses without checkout-enabled shops on Facebook and Instagram will no longer be able to tag their products via the Content Publishing API starting August 10, 2023.

This will affect both the API and Native Interface and will remove tags for products from previous posts.

In addition, Meta has announced that as of June 5, 2023, all Facebook Pages that have not been updated to the new Pages experience will be updated automatically.

However, the update will no longer support some of the older features, such as the ability to manage and post catalog or product details pages from a Facebook Page. Despite this, businesses will still be able to share links to their website.

Facebook and Instagram launched their Shops feature in 2020, so users can buy products directly from a business’s Page.

The company has now announced a new change, positioning it as part of its broader goal of creating a seamless shopping experience that benefits both users and businesses.(IANS)

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