Jefferson Farfán surprised by revealing the challenges he faced to invest in the land where his shopping center is located today KM40 in Punta Hermosa. Initial doubts and a problematic past in the area marked their decision.
After a business failure in Türkiye, the former Peruvian soccer player was reluctant to invest again. However, a proposal led by his mother, Doña Charo, made him consider an ambitious bet. The area had a history that generated uncertainty, but its business and family vision ended up tipping the balance in its favor.
Former owners and the doubts of Jefferson Farfán
The land where the shopping center stands KM40 It was not owned by Peruvians, but by Spanish citizens, which initially generated suspicion in Farfán. “That place belonged to two or three Spaniards, and I bought it with great pain, because I remembered that at some point a huaico passed through that area,” he confessed. Memories of natural disasters in the area increased their doubts about the investment.
In addition, Jefferson Farfán carried the weight of a failed business in Türkiye, where he lost everything due to the pandemic. “The pandemic caught me in Russia, I lost everything, the pain and suffering was hard,” he recalled. However, Doña Charo encouraged him to overcome his fears and trust that this investment would be key to ensuring the future of his children. “This project is now a reality and I really am very happy, because I no longer think about myself, but about my children. “I want to leave a legacy,” he said excitedly.
Jefferson Farfán seeks to be a reference for the new generations
Jefferson Farfán also highlighted that his story can motivate many young people to pursue their goals. “I don’t want to be an example, but I think I can be a reference for many kids who come from below and who want to achieve our dreams,” he said.
Through KM40, The former soccer player seeks not only to ensure the future of his family, but also to demonstrate that great challenges can be overcome with work and trust in the right people.
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