khaskhabar.com : Tuesday, 26 July 2022 5:57 PM
New Delhi . Homegrown e-commerce marketplace Flipkart on Tuesday announced that it has collaborated with personal audio streaming service Pocket FM to enable an extensive audiobook library. The collaboration will help Flipkart enter the audiobook category with exclusive and licensed audiobooks through Pocket FM, making it accessible to its customer base of over 400 million.
“This will help authors to publish their work on our platform with the help of audiobooks and give them an opportunity to reach out to our customer base,” said Kanchan Mishra, Business Head – FMCG, Home & General Merchandise, Flipkart in a statement.
Mishra further added, “Flipkart will assist the author in getting proper exposure, it is much more than just a platform for distribution. We are confident that this collaboration will hold immense strategic importance for the audiobook market in India as we become the focus of religious content. We continue to address the hunger of our users.”
This collaboration provides Pocket FM with an opportunity to expand its audience reach and bring forth global and Indian bestsellers and authors at an affordable price point.
Ashu Behl, SVP – Content, Pocket FM, said, “Given the strong penetration of Flipkart in the country across various consumption categories, this partnership will only strengthen our efforts and help our publishers and writers’ community reach out to a wider audience , which will generate significant revenue from audiobooks.”
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