The government aims to eliminate the vulnerability in the markets of e-commerce firms rooted in the country owned by foreign monopolies. ONDC in the Renaissance The assessment is that this goal will be possible once it becomes a reality. Companies know that government-sponsored planning will be a challenge for them. The removal of companies to join the open network is of great importance. E-Cart, Flipkart’s logistics arm, and Dunso, a retailer, have already merged with ONDC for logistics services.
Sources say that PhonePay, which is led by Flipkart and Walmart, is also in the advanced stages of integration into the network. Arguments have also been raised that large-scale infiltration could undermine the project’s objectives. There are indications that Paytm and PhonePay may allow users to log in to ONDs through their platform. ONDC offers all purchasing opportunities to users. ONDC will provide and therefore an incentive for existing platforms to become part of ONDC. CEO Thampi Koshy told the Economic Times.
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By August, ONDCs were operating in about 100 cities. The assessment is that the service will be available. The first phase of the project will cover five cities – Bangalore, New Delhi, Coimbatore, Bhopal and Shillong. ONDC has a similar impact on the implementation of the Unified Payment Interface (UPI) on digital payments. The assessment is that with the coming, there will be in the field of e-commerce. ONDC hopes that the Open Protocol will enable users to find, order, execute and complete products without any outside interference. Says the published strategy paper. Being lined up under a single umbrella will also provide the necessary infrastructure for small entrepreneurs.
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