Geo Revolution Again; Reportedly 73% People Watch IPL Through Jio Cinema

Kochi: It is reported that more people are using Jio Cinema to watch this year’s IPL matches. According to SCORE, an IPL advertising effectiveness report, JioCinema’s digital streaming accounts for three times more IPL viewership on mobile and internet-connected TV than Star Sports. According to the report, 73% of viewers stream IPL on digital platforms. And only 27% people watch IPL through Cable/ DTH. The score explains that more viewers stream the IPL through smart TVs than on cable or DTH. The report also confirms that IPL viewership on TV is declining, with 62% viewership on connected TV and 38% on cable/DTH.

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The report also explains the viewing pattern of the audience. 52% people watch IPL on TV and mobile. 30% watch only on mobile, 18% prefer to watch IPL only on TV. In short, one-third of viewers watch IPL exclusively on GeoCinema. More than half watch sports on mobile and TV.

The ‘Score’ report to measure the advertising effectiveness of brands advertising and sponsoring Tata IPL 2023 has been prepared by marketing and consumer insights company Synchronize India and leading digital consumer insights platform Unomer.

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IPL 2023 marks a sharp drop in the number of advertisers on television. According to recent BARC (The Broadcast Audience Research Council) data, the number of advertisers on TV has dropped by 50% in the first 19 games of the season. Last season it got 72 advertisers on TV, this year it got only 35 advertisers. On the other hand, GeoCinema has created a record number of sponsors and advertisers for digital streaming of IPL.

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