Higher prices will be refunded to customers
This will enable customers to compare the prices of items purchased from UnionCope in the Dubai market with those of other stores in UnionCope’s competitors. If the price of Union Coop is higher, the difference in price will be refunded to Union Cope customers. This will be subject to the terms and conditions of the Union COPE. He added that the extra price will be refunded to the card used to purchase the goods from Union Cope.
Aim to provide goods at the best price
The CEO said the project aims to make products available to customers at the best possible prices. He added that this is the first time in Dubai that such a scheme offers higher returns than rivals. The scheme also encourages other retailers to provide goods to consumers at affordable and competitive prices. The COPE CEO also said that the aim was to increase the confidence of consumers by protecting their rights and making the market more customer-friendly.
Inflation in the market will be contained
He added that the project would be one of the primary indicators of price control that would help control inflation and ensure availability of goods in the market. The Price Match Challenge is mainly aimed at the welfare of the community. Basic food items and other essentials can be made available at affordable prices, thereby ensuring market stability. No firm can claim that the price they are selling is the lowest and that it is the best price in the market. Prices of goods vary from institution to institution. But they need to be quantified, compared and ultimately led to finding the best value, he said.
Subject to offer terms
However, he said that Union Cope would impose certain conditions on the customer to get back the extra price through the Price Match Challenge. A refund application must be submitted within 24 hours of the purchase, noting the price difference. The brand, quantity or size, color, packaging, country of manufacture and barcode must match the product being compared. In addition the expiration date of the comparable product shall not be less than that of the product purchased from Union Co. Do not compare products with UnionCop products as part of promotional offers, wholesale, clearance sales, express or short special offers that discount only a few items, and special offers related to any event. Items purchased through the pickup service or click and collect service will not be included in the challenge. He added that this would not apply to fresh produce such as fish, vegetables, fruits, meat and milk, which fluctuate on a daily and weekly basis.
Do not take speculation at face value
The Union Cope CEO said that information, news and statements related to Cope should only be received from official sources. Do not believe information or rumors from unknown sources or spread them on social media. He added that spreading false information and rumors, including on social media, is a criminal offense under UAE law. He added that everyone should have a social awareness and obligation to verify the veracity of information before disseminating it.
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