Khaskhabar.com : Thursday, 04 May 2023 11:34 AM
New Delhi. After Twitter, now Google has also announced to put blue checkmarks next to the names of email senders to verify their identity and prevent fraud. The company introduced Brand Indicators for Message Identification (BIMI) in Gmail for the first time in 2021. Through this feature, the brand logo of the sender of the email is also visible along with his email.
That feature has been further improved, the company said in a statement. Consumers will see a checkmark next to their name in emails from senders who adopt BIMI. This will enable users to know which email is sent from a verified sender.
This feature has been rolled out and is available to all customers of Google Workspace, G Suite Basic and Business. Along with this, this facility is also being given to personal Google account holders.
Companies that have taken the BIMI feature will automatically get a checkmark.
Strong email verification helps consumers and email security systems identify and prevent spam, the tech company said. Also gives email senders a chance to increase their brand trust.
That said, it increases trust in the source of email and creates a better email ecosystem for everyone.
Google has released a blue checkmark after Elon Musk’s company Twitter removed all legacy blue badges.
Google’s parent company Meta is also testing paid-based verification on Instagram and Facebook. It costs $11.99 for web and $14.99 per month for mobile.
Meta CEO Mark Zuckerberg will award Meta verified account users with a verification badge, which will increase their visibility on both platforms, and will provide them with custom support on a priority basis.
The feature was launched in Australia and New Zealand in February and will be rolled out to other countries soon.(IANS)
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