Google is working on redesigning its search engine, to move from the traditional format that displays search results in the form of a list of links to a new format that simulates new social networks, according to a new report published by the American Wall Street Journal.
According to the report, the redesign of the Google search engine will include adding new features such as displaying short video clips similar to social networks such as TikTok and Instagram.
The Wall Street Journal report refers to the statement of Google Vice President Prabhakar Raghavan in the middle of last year when he said that 40% of young people use these social networks when they want to find restaurants, for example.
It is clear that Google would like to attract this group of users to search for this type of content on its search engine.
Google also intends to include more search results, topics published in Internet forums, and this means that it may give these publications a preference to appear in the advanced search results.
The biggest feature, according to the report, will be Google’s addition of its AI-powered chatbot, which it calls Bard, to the search engine.
Google would like to take this step to compete with Microsoft, which in turn recently included the “Bing Chat” feature, supported by the famous ChatGPT chatbot, to its Bing search engine.
Google’s Bard chatbot is still in the early experimental stages, and Google is still working on developing it, improving it, making it available for wider use, and including more artificial intelligence models to help it understand the user’s language, respond to inquiries in the appropriate way, and provide accurate answers to the various inquiries that are asked of it.
These expected modifications will change the way the user interacts with the world-famous Google search engine, whether in the way search phrases are formulated or results are obtained.
Google seeks to include artificial intelligence tools in the Android system itself, in addition to the various applications and services it provides, similar to what Microsoft is doing now, as it has a strong partnership with huge investments with OpenAI, the developer of the ChatGPT robot.