Chennai: Hasbro is a leading company in the world of sports and entertainment. It features popular games from over 1,500 brands, including ‘Magic: The Gathering’, ‘Nerf’, ‘My Little Pony’, ‘Transformers’, ‘Monopoly’, ‘Baby Alive’, ‘Power Rangers’.
The company, which launched the ‘Monopoly Deal’ card game in Hindi in early 2021, has now launched the classic ‘Monopoly’, ‘Game of Life’ and ‘Monopoly Deal’ card game in Tamil. Of the South Indian languages it has been introduced only in Tamil at present. It will be released in Telugu, Malayalam and Kannada in a couple of months.
Bhavesh Somaya, General Manager, South Asia, Hasbro says, ‘At Hasbro, we do everything with the consumer in mind. What is going to be more fun than playing for everyone in their own language. This will give kids, fans and everyone in the family an amazing gaming experience. It also helps to develop play-based teaching,” he said.
Hasbro India Business Director Lalit Parmar said:
When it comes to sports in mother tongue, its value is unmatched. That’s why we decided to release our most legendary games ‘Monopoly’ and ‘Game of Life’ in Tamil. The classic ‘Monopoly’ board game and ‘Monopoly Deal’ card game have been highly localised, where fans can buy, sell and trade property in top cities and tourist destinations of Tamil Nadu. Above 3 games can be played by everyone from 8 years. Launched in Tamil, ‘Monopoly Board Game’ is priced at Rs 1,199, ‘Monopoly Deal’ card game at Rs 299 and ‘Game of Life’ at Rs 1,599. The instruction manual for this has also been provided completely in Tamil. Thus, parents can encourage their children to read, speak and practice Tamil while playing. This is what he said.