Even with SS Bamboowala offices, factories and stores now open, the business is adapting to the latest changes and online sales continue. Listen to what the craftsmen are asking each day before starting work. It will bring a smile to your lips.
Many entrepreneurs like Swati have decided not to give up and have grown their business into the online world.
Take Vaibhav Industries owner Rachit Goel as an example. His company produces traditional clothing for women. What makes their business unique is that they employ the talents of many local artisans to produce these beautiful garments. The entire business model of Vaibhav industries, from assembling and manufacturing of raw materials to dyeing and sales in offline stores, is dependent on these workers. They also depend on this business for their livelihood.
The first lockdown comes in 2020, when we begin to notice a significant increase in author revenue. Like Swati, this created a big crisis for him. He also saw the importance of maintaining the business and moving the lives of the employees forward and decided to make the venture online. Today he employs 25 people. One of the important things he shares is how his orders reach the rural areas of India despite the lack of courier services and the scarcity of designer shops in the region.
In this video he beautifully describes his journey:
Every small business trip will be special. These include a small business venture run by Neha Saharan that provides boutique gardening solutions ranging from DIY gardening kits Sow and Grow to geo-fabric products. This initiative is a classic example of how online space can be easily accessed and sold to all parts of India when offline business is limited to the surrounding areas.
Launched in 2017, the company focuses on bulk orders, corporate orders and birthdays. The Pandemic created a major crisis as most of the company’s orders were related to people coming together. They lost at least half a dozen orders in the first two months of the lockdown. Half a dozen pre-booked orders had to be canceled as the offices had to close. But Neha was not ready to give up. They decided to make the business online. They say they receive orders every day today. Moreover, the business is growing in offline stores as well. You can hear them talking about that journey that was full of crises but with a lot of benefits.
Amazon is driven by small business owners like them and Rachit Swatik. This sentiment is rippling through every entrepreneur on the platform today. Not only do they recognize it, but they also proudly stick with the #WeAreAmazon campaign, which points to the exciting stories of millions of small business owners who want to sell their products to people all over India who are strong and courageous.
Not only did their businesses survive, but they continue to thrive today. From the shipping charge reduction, to the increase in customer reach, to the logistics support to promotional budget assistance, many small businesses have received help from Amazon to increase sales at incredible speeds. It has led to the upliftment of the lives of millions of people across the country. If you too have a venture, start selling with Amazon today and give it wings.
Disclaimer: This article was prepared by the Times Internet’s Spotlight team for Amzon.