A meeting held on November 9 would have served to inform the 18 Liga MX teams about a plan to clean up the image of the FMF, Liga MX itself and the Mexican National Team. A brake on freedom of expression?
Here we cannot affirm or deny that, but according to a report that Proceso published this weekend, in general terms They plan a communication strategy where achievements are highlighted, but also where it would be displayed as false or inaccurate information that they consider negative.
The FMF would have created an Editorial Office to clean up its image and that of the Mexican National Team
As we said, Proceso published a report on Sunday, November 19 about the alleged FMF plan. He accuses that It would be a brake on freedom of expression.
The note states that They had access to audios and leaked emails from that meeting on November 9, called by Édgar Martínezcoordinator of the Editorial Office, former director of Chivas and former executive of TUDN/Televisa.
Said Editorial Office would design favorable messages and narratives “to protect” the FMF and the players of the Mexican National Team. And basically in that meeting the clubs would have been asked to follow the same line. The idea would be to take advantage of the fact that the traffic generated together by the FMF, League and clubs reaches 153 million, which would have been described at that meeting as a “digital muscle.”
That figure, according to data from the Nielsen-MX agency, It is superior to any program or media where criticism can be made.
They could display negative information such as false or inaccurate
That said, according to Proceso, the leaked information reveals that in addition to the above, A platform would be created to deny fake news, with the purpose of “take care of the reputation of the FMF and the team owners.”
In that same meeting, the teams would have been asked to share notes that could be perceived as “harmful to the reputation of the institution (Liga MX, the Mexican Soccer Federation or the clubs) or that violate its values.”
Your plan would be to evaluate those grades through an outside agency and make a judgment on them. For this The verification service on the Animal Político portal could be used.
“People interviewed assure Proceso that The idea is that, with the support of the portal, the clubs, the Liga MX and the FMF put together a mechanism that allows the media, journalists, commentators or people in general to disseminate notes that in their opinion are inaccurate or uncomfortable.“, the magazine highlights in its report.
Proceso even compares this plan with AMLO’s famous “Who’s Who in Lies,” where they display notes and/or journalists when they spread negative information for their Government.
So far there is no position to deny or explain this on the part of the FMF or Liga MX.
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