Vodafone Idea has signed an agreement with Airtel, the country’s largest telecommunications provider, Infomo Global Limited (Infomo). Infomo is a fast growing company in the field of digital marketing, advertising production and data monetization. The two companies have signed agreements on the new Artificial Intelligence (AI), machine learning (ML), AdTech and data distribution platforms. Vodafone Idea has partnered with TorcAI, a subsidiary of Infomo. Preliminary information is that the contract is for more than one year.
From now on, all Vodafone Idea’s ads will be produced by Infomo. Vi campaigns will also be taken over by the company itself.
A few days ago, it was reported that Amazon was preparing to acquire a stake in Vodafone Idea, a leading telecom operator. Amazon, the e-commerce giant, is reportedly preparing to invest up to Rs 20,000 crore, according to an unofficial report by The Ken.