khaskhabar.com : Saturday, April 29, 2023 6:01 PM
New Delhi. Meta-owned Instagram is testing a new tool that will let users add songs to their photo carousels on the platform.
According to Meta founder and CEO Mark Zuckerberg, the tool is already available in ‘some countries and more to come’.
Instagram already allows users to tag songs in individual photos, but now they’ll be able to add their favorite songs to photo carousels as they swipe through photo collections.
Zuckerberg also said that Instagram is testing a new way to add music to Notes.
Meanwhile, AI recommendations have increased time spent on Instagram by more than 24 percent since Meta launched TikTok-rival short-video app Reels.
“Reels continue to be social, too, as people are resharing Reels more than 2 billion times every day, which has doubled over the last six months,” Zuckerberg said during the company’s quarterly earnings call.
Reels are also driving overall app engagement and we believe we are gaining share in short-form video as well.”
He announced that AI is also improving monetization and that Reels monetization efficiency is over 30 percent on Instagram and over 40 percent on Facebook quarter-over-quarter.
“We’ve seen Reels’ time become more incremental to overall engagement on our services as we continue to improve our recommendation system,” Zuckerberg said.
Earlier this month, Instagram added a dedicated destination for trending audio and hashtags, two new metrics for Reels Insights, and brought gifts on Reels to more countries.
Creators will now be able to see what are the top trending topics and hashtags on Reels.
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