At an exclusive eventIQOS has presented its latest technological gem, the limited edition IQOS Iluma Stardrift. Designed to highlight and celebrate the change of more than 27 million users around the world, this new addition redefines elegance in the world of tobacco heating devices.
Inspired by the mysterious blue of space and the glow of stars, the Stardrift collection has been unveiled at the innovative Candlelight DJ Sessions by IQOS. This event not only marks a product launch, but also symbolizes an evolution in the way IQOS connects with its community, transforming iconic Candlelight concerts into bright, futuristic experiences.
Alejandro FloresIQOS Marketing Director for Spain, shares his enthusiasm:
“With this last edition of the year, we want to encourage our users to feel proud of leaving cigarettes behind and share this achievement.” In addition, it highlights the importance of the Candlelight DJ Sessions by IQOS as exclusive experiences that go beyond heating tobacco, marking the beginning of new forms of connection with the community.
A variety of exclusive models
The new collection presents three unique models, each designed to adapt to different lifestyles. From the elegant IQOS Ilima Prime Stardrift with its textured blue cover and gold ring, to the iconic IQOS Iluma Stardrift with its intense dark blue color and customizable side casing, and of course, the practical IQOS Iluma One Stardrift with dark blue coverage and gold top cover, for those looking for an “all-in-one” pocket-sized device, but with all the experience of 20 consecutive uses. Endless varieties that the brand offers exclusively for every taste.
IQOS, with a close investment of 11 billion dollars in scientific research, has revolutionized the way adults enjoy tobacco since its launch in 2014. Available in more than 80 markets all over the world, the latest creation, IQOS Iluma Stardriftwill be available exclusively at the IQOS Boutiques in Madrid, Barcelona, Valencia and Badajoz starting October 27and will expand to other locations starting November 14thas well as on IQOS.com and select tobacconists.
With IQOS Iluma Stardrift, the brand not only offers an advanced alternative to cigarettes, but also lights the way to exclusive experiences, celebrating evolution and elegance in every puff. This launch is not just the end of a year, but the beginning of a new era for the IQOS community
