The small south of Lima has traditionally been an area without many large-scale commercial alternatives. However, the arrival of KM40 a new shopping center in Lurín, promises to change this reality. This project has the potential to energize the region and offer new alternatives for residents and visitors. KM40 also known as ‘Foquita Mall’ promises to be a benchmark for commerce, entertainment and fashion in the capital, seeking to cover a real need in the area.
Although Jefferson Farfán, the renowned Peruvian soccer player, is the visible face of this ambitious project, there is a key person in its development. According to Jose Zegarra general manager of Alta Visione Investments company in charge of KM40 the shopping center is a 100% Peruvian investment, designed to respond to the demands of the south of Lima. The active participation of Farfan in the project is essential, but who is the person behind the original idea and the vision that has shaped it? KM40 ?
Jefferson Farfán and the person behind KM40
Although the presence of Jefferson Farfán is the most prominent, the true driving force of the project was Doña Charo his mother. It was she who, after the 2018 World Cup in Russia, saw the potential of the Lurin to house a shopping center. “It is important to highlight not only Jefferson’s participation as the owner of the mall but also that of his mother (Doña Charo), who was the visionary of this area “said Zegarra.
The real engine of the project Jefferson Farfan it was his mother Doña Charo
The idea of KM40 was born in 2018 after the world cup. “They observed this land in 2018, after the World Cup (Russia 2018). Afterwards it was conceptualized, it was planned to have a mall that would meet the needs of the resident and floating public,” explained the manager of Alta Visione Investments . The location was key, since the Antigua Panamericana Sur It offers a main access road that connects with the rest of Lima.
Who are Jefferson Farfán’s partners in ‘Foquita Mall’?
The mall KM40 is a collaboration between Jefferson Farfán and the partners of Alta Visione Investments who were in charge of the comprehensive development of the project. The role of the little seal He is not only limited to being an investor, but has also been involved in the design of the shopping center. “(Jefferson) has participated in the entire conceptualization and development of the project and it is a 100% Peruvian investment.” In Zegarra’s words,
In addition to Farfan one of the business partners is Karen Schwarz who participates with his brand Valent . Zegarra commented that “Some other figures have also sought us out, but we cannot yet announce them due to confidentiality issues. We have some proposals that we will announce.”
Details about Jefferson Farfán’s investment in KM40
The investment in KM40 It is one of the most important and 100% Peruvian, according to Jose Zegarra . The project has been designed to meet the needs of an area that, until now, lacked modern commercial options. “The objective of the company is to cover the needs of the public that does not have a supermarket nearby, a mall nearby,” Zegarra explained in the interview.
KM40 It will have a varied commercial offer, from fashion stores to restaurants and entertainment areas. In addition, the center is expected to be a reference place for the small south, boosting the local economy with the creation of direct and indirect jobs.
Jefferson Farfán and his unexpected venture
Away from the stadiums, Jefferson Farfán has entered the business world with his own clothing brand: Mother . This urban clothing line is described as “an innovative urban clothing company that is inspired by the values and essence of a mother (…) seeks to pay tribute to the maternal figure through its designs and brand philosophy”
The brand already has a presence in the market and is expected to have a space within KM40 where Farfan Not only will it represent your investment, but you will also offer your own line of streetwear to visitors. “He not only participates in the investment and development of KM40. He has just launched his clothing brand, he will have a space here,” said Zegarra, thus confirming the presence of Mother in the mall
What day will the Jefferson Farfán shopping center open?
José Antonio Contreras, general manager of the Association of Shopping Centers of Peru (ACCEP), reported that the KM 40 shopping center, in which soccer player Jefferson Farfán has made an investment, will begin operating on Wednesday, December 4.
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