- Burger King withdraws controversial post
- The ad was related to women’s scholarships
- Protests are widespread around the world
The tweet was part of a new start-up scholarship campaign. As the protests intensified, Burger King agreed to withdraw the tweet and apologize.
An advertisement for a scholarship for women working in the Burger King franchise also appeared in the New York Times. This was also controversial.
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Burger King was initially reluctant to withdraw the tweet but protests were strongly withdrawn. In the UK, 24% of women work as chefs. The ad pointed to this as well.
The response was that your initial responses were respected and the initial tweet was incorrect, sorry, drawing attention to the fact that only 20% of professional chefs in UK kitchens are women, and the aim of the ad was to bring more women into the field by offering scholarships. Burger King officials make it clear. The company also said it would delete the original tweet.