The brand offers 100% cotton sweaters, denim dresses and festive clothing collections. The winter collection of winter clothes was also well received. The launch of children’s underwear and sleepwear is expected to be announced in the same season. From the very beginning, the brand has achieved 100% sales growth in various segments.
The brand launches clothing for children aged 2 to 14 years. Ed-a-Mamma is a completely indigenous brand. The goal of ‘Vocal for Local’ reflects morality. Alia Bhatt has on several occasions explained how the brand strives to cultivate a love of nature among children through different themes and fabrics.
Launched in October 2020, the 150 brand operates on the DTC business model.
Although the business was entirely on its own investment, the turnover was Rs 150 crore, setting a new standard for children’s clothing in India.
Alia Bhatt says she is still learning about the business, which started as part of a small dream business is now turning into a Rs 150 crore business. Alia Bhatt claims that all the credit goes to the strong team. . Our next focus will be on increasing production and adding customers next year. Says Alia Bhatt.
All products are made entirely of natural fibers.
What makes the brand different is that it offers sustainable eco-friendly clothing for children at affordable prices.