The global marketing campaign has started with the hashtag ‘Saudi Welcome to Arabia’. The aim is to welcome visitors from India, China and Europe to the country. The ad is titled “Go beyond what you think”. The world itself has many misconceptions about Saudi Arabia. But the advertisement has been released in such a way that it proves that all that is wrong. The video has been prepared in such a way as to present a different kind of experience to the tourists.
In the video, you can see the wall being hit by balls in front of those who say that the desert is only Saudi. It is a Saudi girl who is fighting against the wall saying that it is a country where girls cannot do anything. The video of breaking the wall like this is going viral. Many places, terrain and weather in Saudi can be seen in the video.
Footage of Diriya E-Prix, Riyadh Season’s theme park rides, AlUla’s Hot Air Balloon and MDL Beast’s musical performances have also gone through the video. There are many projects that encourage young Saudi women to reach their potential. The video features the Saudi women’s national football team, motor sports athlete Dania Aqeel, DJ Cosmicat, and Rayana Barnawi, the first Saudi woman in space.