Lulu Hypermarket joins hands with government to control price hike in Saudi egg market

The MoU will enable the association to supply eggs to Lulu Hypermarkets and Lulu Stores directly and quickly without intermediaries from poultry farms in the country. This allows fresh eggs to be delivered from the farm to Lulu’s sales outlets and from there to the customers’ dinner tables. Farmers can ensure better prices as eggs can be procured without middlemen. Along with that, Lulu can also provide eggs to consumers at a lower price. Officials hope that this will eliminate the black market and hoarding in the local market. Those who spoke at the event pointed out that the new agreement is part of the commitment of both sides towards Saudi food security and agriculture sector.

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Lulu Group is the region’s largest retail chain with 27 hypermarkets in Saudi Arabia. Officials said that Saudi egg producers were able to reach an agreement with Lulu, which is equally beneficial for both the agricultural sector and the consumers. Engr. Ahmad Bin Salih Al Ayada, Deputy Minister of the Saudi Ministry of Environment, Water and Agriculture, and Mohammad Al Ubaid, Assistant Deputy Minister of the Ministry of Commerce, participated in the MoU signing ceremony. The MoU was signed by Lulu Saudi Hypermarket Director Shaheem Mohammed on behalf of Lulu Group and Abdul Aziz Al Sheikh, Cooperative Association Head on behalf of Saudi Egg Producers Association.

Shaheem Mohammed, director of Lulu Saudi said, “Eggs are a popular, easily digestible, storehouse of protein and minerals and this MoU will help bring superior quality eggs to consumers and provide greater support to the country’s agriculture sector.” Abdul Aziz Al Sheikh, head of the Cooperative Association, noted that being able to access a large customer base through Lulu’s hypermarkets and stores is a huge advantage for Saudi egg producers.