Magaly Medina has generated a wave of comments with his recent statements about the channel ATV and her co-worker, Andrea Llosa In an interview, Medina not only expressed his discontent with the channel’s programming, but was also forceful in requesting that Llosa’s program be taken off the air.
For the famous presenter, Andrea’s space is not fulfilling its function of strengthening the audience rating that precedes “Magaly TV The Firm” its iconic nighttime program.
What did Magaly Medina say about Andrea Llosa?
During the Interview, Magaly Medina expressed his dissatisfaction with the way ATV handles programming, especially the time slot prior to his show. According to Medina, Andrea Llosa and his program fail to provide the necessary audience support, known in the television world as “cushion”, that helps increase ratings “Magaly TV The Firm” .
Magaly Medina on ATV. Photo: Instagram
Medina explained that the audience he receives is crucial to the success of his show and that Llosa’s program does not meet the expectations necessary to boost ratings. In his opinion, the lack of a solid program before his time slot harms the reach and impact of the show. “Magaly TV The Firm” .
Why did Magaly Medina criticize Andrea Llosa’s program?
Criticisms of Magaly Medina towards the program of Andrea Llosa These are not new, but they have recently gained greater strength due to Medina’s perception that the performance of her own program is being harmed. For Medina, the poor performance of Llosa’s program, combined with strategic decisions that she considers inadequate by ATV, have generated an environment that does not favor the growth of the audience of “Magaly TV The Firm” .
Andrea Llosa. Photo: Capture YouTube
Medina also commented on the impact of Llosa’s personal life on his show, suggesting that Llosa’s frequent travels during 2023 have negatively affected his dedication and, therefore, the show’s performance.
What programs were there before ‘Magaly TV, la firme’?
Before “Magaly TV The Firm” Before Medina took over the airtime slot on ATV, the channel had been experimenting with a variety of shows in the evening time slot. For years, the channel tried out different formats, from soap operas to variety shows, seeking to attract audiences before Medina took over the screen. The goal was always to maximize the number of viewers tuning in to the channel, thus ensuring a steady flow of audience for Medina’s show.
However, according to Medina, the previous programming has not always been able to meet this goal. Despite his efforts to propose changes and improvements, the channel has not effectively implemented his recommendations.
The lack of an adequate “cushion,” as Medina describes it, has been a persistent problem, and she has said the solution could lie in a more aggressive and strategic restructuring of her show’s pre-show schedule.
How long is ‘Andrea’ on the air on ATV?
The program “Andrea ”, led by Andrea Llosa, has remained on the air for several years, consolidating itself as a fundamental part of ATV’s programming. Focused on cases of social and personal interest, the program has attracted a loyal audience and has been a pillar in the channel’s content offering. Throughout its broadcast, it has addressed topics that resonate with the Peruvian audience, from stories of personal improvement to family conflicts.
Andrea Llosa driving ‘Andrea’. Photo: ATV
However, despite its permanence on television, Magaly Medina has argued that its stability in prime time has not been enough to sustain an audience level that favors “Magaly TV The Firm” .
The dynamics of television are complex and, as Medina points out, the success of a program depends not only on its content, but also on how it interacts with the rest of the channel’s programming. In this sense, Medina’s call is not just a criticism of Andrea Llosa but also a challenge to ATV to re-evaluate and strengthen its television strategy as a whole.
Magaly Medina demands ATV take Andrea Llosa off the air
Magaly Medina’s discontent: Magaly Medina expressed her frustration with the ATV channel due to the lack of a good audience “cushion” provided by Andrea Llosa’s program, which, according to her, negatively affects the rating of her show, “Magaly TV La Firme.” Criticism of Andrea Llosa: Medina asked ATV executives to remove Andrea Llosa’s program, arguing that it does not meet the expectations necessary to boost the audience of his program. Ignored proposals: Despite offering suggestions to improve the programming leading up to his show, Medina feels that his ideas have not been taken into account by ATV, which contributes to his discontent and frustration.
Emotional impact: Magaly Medina confessed that the situation affects her emotionally, as she feels that she carries the burden of the success of the audience and the competition alone, without the proper support of the channel. Llosa’s frequent trips: Medina criticized Andrea Llosa’s constant travels during 2023, suggesting that they have affected Llosa’s dedication to her show and, therefore, its performance in terms of audiences.
