Russian manufacturers of household chemicals and personal hygiene products are ready to fully provide consumers in the Russian Federation with all the necessary range of goods. This was announced to Izvestia by the Ministry of Industry and Trade on Thursday, June 2.
Their products lose to international brands except for the marketing component, but they are in no way inferior in quality and significantly win in price, the department noted.
On the eve of the research company NielsenIQ reported that the range of household chemicals in Russia was reduced by a third. This probably happened against the background of the suspension of the activities of a number of companies in the Russian Federation. The largest decline was in hypermarkets, the smallest – in minimarkets.
“Therefore, the statement about the reduction in the range in these segments is designed to a greater extent for an emotional effect,” the Ministry of Industry and Trade noted. – Probably, the data of the American company Nielsen are based on the statements of some global manufacturers and importers of household chemicals and hygiene products about the termination of activities in the Russian market. However, Nielsen probably does not take into account the fact that most of the products of these companies were produced at the facilities of enterprises located in Russia.
At the same time, the ministry receives numerous requests from manufacturers and importers of foreign brands who wish to continue commercial activities in the Russian market. They also declare their readiness, if necessary, to replenish the range of brands that have left the Ryanka of the Russian Federation.
In April, personal care company Essity, which owns the brands Zewa, Libresse and Libero, announced it was pulling out of Russia as business conditions in the country worsened. Procter & Gamble (P&G), a manufacturer of household chemicals and hygiene products, is not leaving the Russian market, but is adapting its business in accordance with the changing environment.
According to analysts at the Yale School of Management, about 750 foreign companies have announced that they will reduce their activities in Russia to one degree or another. Among them: Mango, IKEA, Coca-Cola, Caterpillar, Danone, BP, Shell, Unilever, Colgate-Palmolive, Estee Lauder and LVMH, L’Oreal, Coty, L’Occitane.