More than four million people in Spain access websites and apps to flirt every month. That is one of the data from the latest analysis that GfK DAM, the official digital audience meter in Spain, has made public. on the occasion of Valentine’s Day.
This consumption was around four million during all months of 2023, although there was a peak in April, when platforms for finding a partner exceeded five million unique users. Tinder is the queen, with more than 1.5 million monthly usersfollowed by Badoo and Grindr.
According to the report, these dating services have “great acceptance among young adults”, since they have more than 1.5 million monthly users between 25 and 44 years old, “with greater use especially among millennials“.
The latter dedicate 4 hours and 45 minutes a month to using these siteswhile people between 35 and 44 even exceed 5 hours of monthly consumption (specifically, 5 hours and 12 minutes per user).
The difference between men and women is striking, since They double the number of users: there are 2,833,371 compared to 1,220,469. In addition, they spend much more time browsing these sites: 4 hours and 33 minutes versus 2 and a half hours.
By autonomous community, the ones most similar to dating websites and applications are Murcia, Balearic Islands and Madrid. On the contrary, Castilla y León is located at the antipodes, which is the one that shows the least affinity. Navarra is where its inhabitants spend the most time on these platforms, with 6 hours and 13 minutes per user per month.
Regarding the professional profile, it stands out that in dating search networks there is a high presence of public sector workers: Nearly 407,000 officials access information platforms every month. dating.
“They are followed by people who are dedicated to tourism, hospitality and commerce, with more than 345,000 monthly users, as well as sales professionals, with more than 324,000,” they add.