Khaskhabar.com : Saturday, March 11, 2023 2:47 PM
San Francisco. Meta is ending its ‘Reels Play Bonus Program’ on both Instagram and Facebook for creators in the US.
As Business Insider reports, the program is used to reward content creators when they achieve certain goals for views on their videos.
We are developing a test of our Reels Play Bonus on Instagram and Facebook, as we continue to focus on investing in a suite of monetization solutions to help creators earn a steady stream of income, said a Meta spokesperson. So to receive.
“We will stop expanding new and new Reels Play deals to creators on Facebook and to US creators on Instagram at this time,” it added.
Additionally, the company has confirmed that any Reels bonus a creator has signed up for will be awarded for the next 30 days, according to the report.
A Meta spokesperson said, “We will look at ways to run the program in a more targeted manner, for example in potential new markets. Creators can still monetize Meta directly and with the support of fans and brand partnerships, all of which has seen significant progress in the last one year.”
Reels Play Bonuses were one of the main ways creators monetized their short-form video content on Instagram.
Meanwhile, Meta has announced that it is expanding ‘Gifts’, its Reels-focused monetization feature to Instagram, providing users with a way to easily start earning money from their audience.
The company said the gifts allow followers to show their appreciation through direct monetary support.(IANS)
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