Meta, the parent company of Facebook, is preparing to launch a monthly subscription service, called Meta Verified, that will allow one to get the coveted blue check mark on the Facebook and Instagram platforms, in addition to getting benefits other.
Meta CEO Mark Zuckerberg said the service will cost $11.99 per month for users applying on the web or $14.99 per month on an iPhone — likely because Apple takes $3 on subscriptions and Facebook is trying to price that in.
Zuckerberg added that to sign up for this service, users will need to provide Meta with a government ID, which will give them a blue checkmark on their accounts. The goal is to combat impersonation, according to Forbes.
Users will also get direct access to customer support, though it’s not immediately clear what that will look like. Small businesses often complain that it’s difficult to contact Facebook when there’s a problem with their accounts.
