khaskhabar.com : Saturday, July 22, 2023 12:23 PM
San Francisco. Instagram’s Twitter competitor Threads is rapidly losing its popularity, down a whopping 70 percent from its high in early July.
Despite Meta founder and CEO Mark Zuckerberg’s claim that “millions of people are coming back every day” to Threads, the number of daily active users on Threads fell to 13 million in a second week, a 70 percent decline from the July 7 high point.
By comparison, Twitter’s daily active users are around 200 million.
“User engagement on Threads continues to decline after an initial surge in sign-ups, increasing pressure on the native Meta platform,” the report said, citing Sensor Tower data.
It added that data shows that there has been a 70 per cent drop in user engagement as executives are focusing on alternatives such as chronological feeds.
However, Meta officials have stated that they do not consider the decline to be worrying and have said that they are working on additional features.
Threads is still new and needs a lot of Twitter-like features to make it more competitive in the social media arena.
Earlier reports mentioned that the so-called daily use of Twitter has dropped sharply, with the time spent by users coming down by 50 percent from 20 minutes to just 10 minutes.
Last week, Threads passed 150 million user sign-ups despite a decline in usage.
Meta launched Threads on July 5 for IOA and Android users in 100 countries, and is one of the top free apps on the App Store.
According to data.ai, the app has crossed over 150 million downloads worldwide within seven days of its launch.
Recent information has shown that Threads has achieved the largest user presence in the market, with India leading the way, accounting for about 32 percent of its downloads.
India is followed by Brazil, which contributes around 22 per cent to the installation of Threads, with the US representing around 16 per cent.(IANS)
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