Milk for Rs 25 in Kerala; Karnataka to capture the market

Karnataka’s milk is getting ready to flow to Kerala. Nandini Milk, a dairy brand owned by the Karnataka government, Milk Federation, will be sold in Kerala at a price of Rs 25 per 500 ml pack.

Normal milk contains 3% fat as compared to other dairy brands distributed in Kerala. These are priced at Rs 28. But 500 ml Nandini milk with 3.5% fat and 8.5 SNF is priced at Rs 25.

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Franchise model
Nandini’s exclusive outlets will be launched in Kerala on a franchise model. From here you can get fresh milk, curd, paneer, butter, cheese, milk in tetra pouch, chocolate, ice creams with more than forty flavors, milk powder, nutrition bars, pouch milks called Thrutti, various sweets etc. These are provided for customers to choose directly.

The cafeteria adjacent to the outlets also offers a variety of food items using Nandini’s own products. Also different flavors of Rajasthani sweets like Kunta, Dharwad, Peta, Mysorepak are available at Nandini outlets.

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Another specialty is ice creams with more than forty different flavors. The company said that they have tried to bring innovation in the taste and variety of ice cream without compromising on quality. Various types of ice creams like Cassatta, Kulfi, Chocobar, Ice Candy, Ball ice creams are available from the outlets.

Nandini is the largest dairy brand in South India. The company procures 95 lakh liters of milk from dairy farmers every day. These are distributed in various states of South India.

The entry of Nandini is likely to threaten companies including Milma which are currently in the market. Amid the rising cost of living, milk, a daily commodity, can be a relief to the common man at a low price.

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