New Delhi: With the promotion of products through social media on the rise, the Union Ministry of Consumer Affairs has come up with a new regulation.
Accordingly, if celebrities or social media influencers promote a company’s product, the promotional video should mention the benefits they receive in return, such as freebies, stock in the company, or free trips. It has been informed that a penalty of Rs 10 lakh to Rs 50 lakh will be imposed in case of default.
All these details should be in clear language that is easy to understand. The Union Ministry of Consumer Affairs has said that it should be shown for a long time so that the audience can read it calmly and not disappear in the blink of an eye.
Rohit Kumar, Secretary, Ministry of Consumer Affairs, said, “We have brought new norms to protect the interests of consumers and curb false advertisements. In case of live video, those details should be displayed for the entire video. Therefore, those promoting on social media should act responsibly,” he said.