Netflix, despite launching actions against the use of shared passwords, continues to grow in subscriptions. The company, which this Wednesday made public the results for the third quarter of 2023, has broken its customer record after reaching 247.1 million, 10.8% more than the same period last year.
The platform of streaming has managed to add 8.8 million new subscribers. A figure that exceeds its forecasts and that, in addition to the crusade against shared accounts, must thank the “growth” of advertising-supported subscriptions, which already account for 30% of new registrations in the countries in which it is available.
After the publication of the results – the on-demand service achieved a net profit of 1,677 million dollars – Netflix announced the immediate increase in prices in three of the countries in which it is present: the United States, the United Kingdom and France. Thus, according to financial times, Basic service subscribers in the United States will see their monthly bill increase by $2 to $11.99, while premium subscriptions will grow by $3 to $22.99. As for the United Kingdom, they will pay £1 more in the first case, up to £7.99, and premium memberships will increase by £2 to 17.99.
“While in most cases we have paused price increases when introducing paid sharing, our overall approach remains the same: a range of prices and plans to meet a wide range of needs and, as We offer more value to our affiliates, from time to time we ask them to pay a little more,” says Netflix.
Netflix news to come
In addition to the quarterly results, Netflix has also communicated some of the new features it is working on to continue increasing its profits, beyond advertising-supported plans and restriction policies on users with shared passwords.
Netflix’s vice president of global advertising sales, Peter Naylor, announced this week that they are already working on formats sponsored by a specific brand. It is the case of Frito Laymain advertiser of the next season of Love Is Blind. In addition, adding an option is being studied whereby users of the ad-supported plan would be exempt from ads if they consume the first episodes of a series in a binge.
On the other hand, the jump to the broadcast of sporting events will arrive on November 14 with The Netflix Cup, the golf tournament starring stars from the American professional circuit (PGA Tour) and Formula 1 drivers, which will be sponsored from T-Mobile and Nespresso, among other brands.
The strike of writers and actors in Hollywood
Netflix has also had time to talk about the strike of Hollywood screenwriters and actors, which has paralyzed the filming of many of the contents they offer on the platform.
In the letter to its shareholders, Netflix described these months of combined strikes as “difficult”, but they hope they will soon come to an end: “We are committed to resolving the outstanding issues as soon as possible so that everyone can get back to work making movies and shows of television that the public likes,” reads the statement.
A position that the co-CEO of Netflix, Ted Sarandos, had already maintained last week, when he also revealed that the differences with the actors’ union were due to the fact that they intended to receive an extra of up to 57 cents annually for each new subscriber to the platforms. , a proposal that was rejected.
With more than 247.1 million subscribers, Netflix is the leading streaming service in the world, followed by Prime Video, with 200 million, and Disney with approximately 165 million across all its platforms: Disney+, Hulu, Star and ESPN+ .