What kind of program will replace “On everyone’s lips”?
So far, it is not 100% known what the new program that would replace
“On everyone’s lips”. However, Mariana Ramírez del Villar, the content director of ProTV, assured that she wants to distance herself, but is evaluating the possible formats to offer new content that adapts to the preferences of the public.
I would like to do without shows, but I cannot turn my back on what people consume, perhaps we should present it in another way. The primary intention would be not to have shows, but I see it as difficult. We will try to make it balanced and have a different formula. (…) I want everything to have a process, but the rating rules”, he commented.
“On everyone’s lips” will come to an end after 5 years on the air. Photo: @TulaRodríguez/Instagram
Why will they cancel “On everyone’s lips”?
Mariana Ramírez specified that the decision was not due to a rating issue. “’On everyone’s lips’ has already completed her cycle, that structure has already sold out. The program continues to work, but it is important to redesign it so that new energies enter, ”she maintained.
In addition, he commented that he will continue betting on entertainment as he has been doing for 18 years in the same time slot with programs such as:
“Lima Limón”, “Dos Sapos una Reina” and “Al Aire”, which were renewed after completing their cycle of approximately 5 years.
“It’s been 18 years that we as a producer have worked the 1:00 pm slot for América Televisión, and always with successful programs such as: ‘Lima Limón’, ‘Dos Sapos, una Reina’, then came ‘Al Aire’ and ‘On everyone’s lips’. So, now as a content company we want to bet on a different format for next year”, explained Mariana Ramírez del Villar.
ProTV has been producing entertainment content in the afternoon for 18 years. Photo: @MajuMantilla/ Instagram