Karthike played a key role in the marketing campaign for the RRR movie Oscars Awards journey. His work made the Oscar win possible. Karthikeya worked hard behind the scenes planning premiere shows and celebrity interviews to attract the Academy voters. In fact, RRR did not get an official chance for an Oscar entry from India. However, it is a fact that Karthikeya’s vision and planning played a vital role behind his entry to the Oscars separately, securing a place in the final nominations and finally winning the trophy.
In his speech after receiving the Keeravani Award with Chandra Bose at the Oscars, he only thanked Karthikeya. This one thing is enough.. Who led them to Oscar success. In fact, Karthikeya’s marketing strategies are very unique yet creative. He is a mastermind in creating hype for the film by releasing behind the scenes footage, teasers, trailers and also bringing the content to a wider audience through multiple platforms.
After the success of the RRR movie, Rajamouli and team may have relaxed a bit, but Karthikeya continues to work tirelessly. His work continued until he won an Oscar. All in all, Karthikeya’s hard work since the beginning of the film has paid off. Hence the success of RRR was not only due to the actors and technical crew but also Karthikeya who promoted the film on the international stage with his marketing campaign.
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