As a result, people began to rely on OTTs rather than theaters. That is why most people believe in OTT. OTT companies are also buying those movies with higher ratings. Casting in the OTTs as soon as possible. So earlier it was a period of thirty days. However, some films are coming to OTT within two weeks of their theatrical release.
So everyone understands that people are now leaning towards OTs rather than theater. If this continues, the theater system will be threatened and the producers will be left with losses. No matter what the film agreement is from July 1, the rule is to bring it to the OTT only fifty days after its theatrical release. All the producers came to a decision together to this extent.
The same thing was said by Maitree producer Y Ravishankar. Bunny Vasu said the same thing. With this, all the big producers of Tollywood came together to curb the OTT aggression. Pre-release on OTT like this would be a bit lucrative for short film makers. OTT companies pay a hefty amount to release films that make a difference in the result quickly. Will this provision come into force again? Does everyone follow this rule? That’s to see.
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