- In the days that followed, people flocked to the shops to buy Parle-G biscuits.
- Parle-G biscuits quickly ran out of stock in many stores.
- With the high demand, a Rs 5 packet was sold for Rs 50 in many shops.
During the Jitiya festival, mothers fast for 24 hours to pray for their sons’ long, healthy and prosperous lives. The three-day festival is mainly celebrated in the Maithili, Magadhi and Bhojpuri speaking areas of Bihar, Jharkhand and Uttar Pradesh.
The Parle-G biscuit campaign was launched in Sitamarhi district. In the days that followed, people flocked to the shops to buy Parle-G biscuits. The Times Now reports that this was followed by a long queue outside several shops in Sitamarhi. Parle-G biscuits quickly ran out of stock in many stores.
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Amar Ujala reported that the rumors were circulating in Byrgania, Dheng, Nanpur, Dumra, Bajpatti and other blocks in Sitamarhi district. When people were asked why they buy Parle-G biscuits, the villagers replied that if the children did not eat it at the Jitiya festival, they would face adverse events. But it is not clear how this rumor broke out.
According to reports, with the high demand for Parle-G biscuits, a Rs 5 packet was sold for Rs 50 in many shops. A time of Parle-ji …