The UAE Pro League and TikTok announced the signing of a partnership agreement for the 2024-2025 and 2025-2026 seasons, with the platform in turn being an official partner of the league.
According to a statement issued by the association, “The platform, which has become an important and growing role in the sports sector, will provide a number of distinguished digital services to the official accounts of the UAE Pro League during the season, to publish content related to the league in order to reach all segments of society included in the platform, which has a strong sports presence, and has become the new preferred source for everything related to sports in the Middle East and North Africa region.”
Director of Institutional Support Department at the Professional League, Musab Al Marzouqi, expressed his happiness with this partnership with the platform, stressing that it comes within the path of attracting new partnerships that benefit the development of Emirati football, and in line with the League’s strategic plan 2020-2030.
For his part, Mohamed Harb, Director of Partnerships for the Middle East and North Africa region at TikTok, said: “Through our partnership with the UAE Pro League, we look forward to providing great features and content to Emirati football fans.”
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